ARTIFICIAL INTELLIGENCE, DIGITAL LITERACY, AND ACADEMIC ENTREPRENEURSHIP: EXAMINING THE ROLE OF SELF-EFFICACY AND SOCIAL SUPPORT

Hajizadeh, Anvar; Hassani, Mohamad; Shirbagi, Naser

doi:10.22047/ijee.2025.519003.2168

ARTIFICIAL INTELLIGENCE, DIGITAL LITERACY, AND ACADEMIC ENTREPRENEURSHIP: EXAMINING THE ROLE OF SELF-EFFICACY AND SOCIAL SUPPORT

Document Type : Scientific - Research

Authors

anvar hajizadeh ¹

mohamad hassani ²

naser shirbagi ³

¹ PhD Student, Department of Educational Sciences, Urmia University, Urmia, Iran

² Department

³ Professor, Department of Educational Sciences, University of Kurdistan, Sanandaj, Iran

https://doi.org/10.22047/ijee.2025.519003.2168

Abstract

The present study aimed to examine the combined effects of artificial intelligence and digital literacy on the entrepreneurial intention of graduate students at Urmia University, and to analyze the mediating role of entrepreneurial self efficacy and the moderating role of perceived social support. The research aim is applied in purpose and employs a descriptive correlational design based on structural equation modeling (SEM). The statistical population comprised 901 postgraduate students from the Faculties of Engineering and Electrical and Computer Engineering at Urmia University, of whom 300 were selected through stratified random sampling. Data were collected using established questionnaires whose validity and reliability were confirmed. The analyses were conducted with SPSS and AMOS version 26 using SEM techniques. The findings indicate that both artificial intelligence and digital literacy exert a positive and significant influence on students’ entrepreneurial intention. Moreover, entrepreneurial self efficacy serves as a significant mediator in these relationships. Additionally, perceived social support moderates the association between digital literacy and entrepreneurial self efficacy, strengthening this link, whereas its moderating effect on the relationship between artificial intelligence and entrepreneurial self efficacy was not significant. The results underscore the importance of enhancing digital competencies and fostering entrepreneurial self efficacy within university curricula to promote the development of entrepreneurial intention among students.

Keywords

Artificial intelligence

digital literacy

entrepreneurial intention

entrepreneurial self efficacy

university ecosystem

20.1001.1.16072316.1404.27.107.1.5

Subjects

Innovation, Creativity, Entrepreneurship in Engineering Education

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