Intellectual capital is the key driving force for the competition and improvement of universities performance. In this query which have been done according to qualitative content analysis method attempts are made to revise concepts and approaches in intellectual capital and knowledge evaluation in higher education. It has been tried to provide a conceptual framework in recognizing knowledge and intellectual capital evaluation indicators in higher education, regarding challenges confronting higher education experts in relation with the complexity of indicators` evaluation in universities and higher education institutions. Meanwhile, evaluation of knowledge, intellectual capital and university's intangible assets is essential in higher education context. The necessity to link intellectual capital and knowledge evaluation with strategic orientation, the paper tries to identify programs as a practical guide for implementation of fifth developmental plan in Iran's higher education section. Regarding this, to understand the importance of subject, firstly the concept of intellectual capital in universities and higher education institutions has been studied. Secondly, the models and frameworks of intellectual capital in the developed countries and the leading universities have been analyzed and lastly, the relevant indicators for application of research findings with the comparative approach were introduced. Finally with the decision making view, universities and higher education institutions can not be succeed in the case of knowledge production just by relying on tangible assets. According to this result, engineering higher institutions need to intellectual capital maturity to access this purpose. For more explanation, the article presents the conceptual model.