عنوان مقاله [English]
Organizations must implement the system of total quality management in order to increase production quality and their services, create competitive advantage, and also enter world markets. Total quality management is considered, in a sense, new management paradigm and organizations need a continuous rebirth to continue survival and pass ups and downs and reach the stage of evolution, and one cannot drive the nail home successfully in the turbulous competitive sea through convering defects. Total quality management as and culture and also as a set of strategic principles is for the indication of the basis of continuous recovery development in organization. Now, it can be said that total quality management is perhaps the best way for the growth and development of the young industry of Iran so that through this way experiencing the presence in the competitive market is possible. In this article, Deming principles and quality cycle as scientific components that have a role in implementing total quality management have been addressed. Then, total model of comprehensive quality management and the common principles in the implementation of these principles have been dealt with.